Hello all! Hope you're having a terrific summer.
My name is Arturo Ochoa and I'm a part time Suffolk Global MBA, working half way between Boston and sunny Phoenix- it was 110 earlier today! This is my very first blog.
I'm very excited to have the opportunity to start working with the Cranberry Marketing Committee trying to introduce this wonderful and nutritious fruit into the Russian market. So far, I had the great pleasure to meet with the CMC's Marketing Director, Tobias Stapleton, to discuss the initial specifics of this 3-month consulting project, that will include 2 weeks in Moscow. Most part-time Global MBAs can not get away from work for 3 full months....so this is a great alternative and a way to still get that international experience.
I'm truly looking forward to learning more about this great industry as well as all the wonderful aspects of Russian culture. Travel plans have not been finalized yet but I should be visiting Moscow and possibly St. Petersburg sometime in September.
Next on the agenda is a visit to Ocean Spray's headquarters to meet with marketing executives to review more specifics about the project. First deliverable is a high level marketing report about Russia. Some of my fellow GMBAs will remember this from the marketing research class...